Secret Deodorant
One of the most recognizable and effective slogans ever created for a commercial product was the advertising slogan for Secret deodorant. Strong enough for a man, But made for a woman. That was the entire slogan---and as decades passed, it proved to be one of the most successful in marketing history. It became a product that consumers would come to trust.
What makes women and girls want to still buy it? Even after years of being on the market, Secret deodorant is a leader in the industry. Why? Does it have a magic ingredient that the other brands don't have, or does it work that much better than the other products? What puts Secret deodorant on a shelf by itself?
The answers for the above questions would be; no, it doesn't work any better than any of the other products out there, and no, it doesn't have any magic ingredient that will suddenly turn your life around or make everything okay in the world.
The truth lies in the fact that women still want to buy it after all these years, and they still do buy it.
Strong enough for a man. But made for a woman. Therein lies the answer. It's in the words of the advertising slogan itself for Secret deodorant. Those ten little words became an identity factor for females in this age of girl-power and woman-power, and females everywhere held on to them. Like it was an affirmation of their femininity but yet touted their ability to do anything a man could do.
Now you see where the strengths of Secret deodorant lies. For a small sum of money, you can reaffirm you are all woman and you are all-capable. All that from a small stick of Secret deodorant.
For young girls just entering their adolescent years, or only just blossoming into mature young women, this is a great way for them to feel that they are indeed women, and not the young girls their parents and their peers believe them to be. But do they think along these lines when they are buying Secret deodorant in the supermarket?
No, they don't. The clever advertisers and their use of psychology have made the advertising such that most females don't even realize why they are buying Secret deodorant. They just know that they can identify with others who are insecure and find that their lives perk up when they use Secret deodorant.
Secret deodorant has saved the day yet again, and not only can you hold your arms up proudly without stains, you can also walk with your head held high, knowing that you use Secret deodorant, which is "Strong enough for a man. But made for a woman."